Privacy Policy | The Parade Cinema

Privacy Policy

The Parade Cinema believes that your personal and private information must be protected and is committed to doing so. We are the “data controller” in respect of any of your personal information.

This Privacy Policy explains how we collect, use and store Information about you, and what your rights are if you wish us to correct, remove, or restrict any information we hold, and who it is shared with. Please read this Privacy Policy carefully before submitting any of your Information to us.

By using our services, such as using or registering on our website, purchasing tickets, subscribing to our newsletter, or downloading our app, you are acknowledging that we will collect and use your information as described in this policy. Protecting your privacy is important, and we aim to be as open and transparent about how your Information is used.  We do need some of Information to provide our services to you, but other optional uses will be with your consent. We aim to keep your Information only for as long as we need to for the purposes identified.

We will never sell any of your personal data and only share it with the organisations that we work with when it is necessary for legitimate business purposes.


If we change our privacy policy and/or procedures, we will post the changes on our website and in our newsletters, to keep you aware and up to date. Your continued use of our services (including our websites and apps) after this privacy policy has been amended shall be deemed to be your continued acceptance of the terms and conditions of this policy, as amended.


We welcome children and young people to our cinemas. However, when you purchase tickets from us we may ask your age, and if you’re buying on behalf of someone else, for the age of the recipient, so we can ensure that access to age-restricted films is appropriately restricted. Our online booking service, and our membership scheme are intended for users aged 16 years and over.

By using our websites (which includes our mobile site, app and/or online booking via our website) and providing us with your Information, you acknowledge that we may collect and use your Information in accordance with this privacy policy. Where you submit information (including information containing personal data) to us through our websites, by downloading our app, or when you contact us, you confirm that, where you are providing details on behalf of someone else you have permission to do so and that you have read, and agree to, the terms of our privacy policy.


We collect Information from you:-

• when you purchase tickets;

• If you sign up to our Parade Cinema Electronic Newsletter;

• If you subscribe to our membership scheme;

• If you download our apps or interact with our social media pages (e.g. Twitter or Facebook);

• If you enter a competition;

• If you contact us by telephone or email;

• If you respond to a survey or enter a competition (whether via our websites, an app, or social media);

• If you fill out a comment card

We use that Information:

• to provide our services to you;

• to improve the services we provide and to tailor our products and services to you;

• to get to know our customers better and the type of person who uses our services

• to contact you about cinema, films and other goods and services we think you might be interested in

• To let you know about special offers or promotions that may be of interest

We use select third parties to collect, store, export and process data on our behalf.

These currently are: 

1. Ticketing and membership: Admit One
2. Payment Processing: Global Payments
3. Newsletter: Mailchimp
4. Social Media Platform: Facebook
5. Social Media Platform: Twitter
6. Social Media Platform: Instagram
7. Google Analytics
8. Accounting software: XERO


If you book tickets online or using our app, we will need to know some details about you such as your name and payment card details. We will also need your email address. We may ask for your mobile phone number too.

If you contact us or have an enquiry we will keep a record of this which may include some of your Information depending on how you contacted us.

How we use this Information

We use this information to allow us, or our agents (Admit One) to process your booking, and to send you any relevant emails regarding your booking.

If you have given us your consent, by opting in to receive email marketing, we may use this Information to provide marketing communications to you by email. If you prefer not to receive these emails, you can choose to opt out at any time by contacting us. (please refer to Updating, Rectifying and Deleting Personal Data or Withdrawing Consent below for further details).

If a film is age restricted - 12a, 15, or 18, whether or not a ticket has been purchased online, the customer must bring recognised identification, such as a passport, driving licence, or official student card. If authentic identification cannot be provided when requested, you will not gain entry to the film and your tickets and booking fee will not be refunded. The final decision with regard to the production of identification and its suitability to prove age rests with the staff of the cinema, and the companies' decision in this matter is final.


If you choose to pay for your ticket by credit or debit card those payments will be processed by our payment provider rather than by The Parade Cinema.


If you join our membership scheme we will ask you to complete the registration process to register. As part of this process, we will ask for information such as your name, e-mail address, postal address, telephone number, date of birth and payment method, payment card and/or bank details.

If you register for a membership for someone else (if it is a gift), we will still need some information about you (so we can contact you about your gift and you can pay) but we will also ask for the details of the person who will be the cardholder. Where you submit Information about that person to us, you confirm that you have all necessary permissions and consents to do so (including the consent of the card holders’ parent or guardian, if they are under 18).

How we use this Information

We use this information to administrate and monitor card usage, and for the onward improvement of our service. We may use the information to market you with promotions or offers.

Where you have chosen to provide bank details, our payment processors will use this information on our behalf. If you choose to pay by credit or debit card, those details will also be processed by our payment processors rather than The Parade Cinema. Your credit and/or debit card details will not be recorded or stored by The Parade Cinema once they have been processed for the purpose of taking payments either online or by telephone, or in person.


In-house we follow internal security procedures to store for information which you have given us, to prevent unauthorised access or loss. We cannot guarantee the security of the information you transmit to us via the Internet. Our security procedures mean that we may occasionally request proof of identity before we are able to discuss your account details or other queries.


We may share your Information in the following circumstances:

• To our ticketing agents Admit One, for the purpose of providing services on our behalf, such as managing or administering our websites and app, or to help us develop new services. We will only transfer your personal information on the understanding that they themselves have in place adequate technical and organisational measures to protect that information, will not pass it on to any other party (without our explicit consent and only with valid grounds) and that they will not use your information for their own business purposes

• If we are under a duty to disclose or share your personal information in order to comply with any legal obligation and/or in order to enforce or apply any other agreements between you and us eg, the Police.

• Where we are obliged to, or permitted to do so, by law, court order or to comply with any search warrant or similar presented to The Parade Cinema by any law enforcement or government officer.

• In the event that our business is sold or integrated with another business your information may be disclosed to our advisers and any prospective purchasers' advisers and will be passed on to the new owners of the business.


The Parade uses closed-circuit television (CCTV) systems throughout its premises as deemed necessary and employees and visitors to our cinemas should expect all areas (other than those where use would contravene common decency) to be visible on a television monitoring system. Any information obtained from systems will be used with strict adherence to the GDPR. Information will be used for the prevention and detection of crime and to ensure compliance with our policies and procedures and our legal obligations. This may include using recorded images as evidence in disciplinary proceedings.

We also use CCTV monitoring at our cinema to ensure the safety of guests. It enables us to monitor the screen remotely and the exterior of the cinema, for the protection of our guests and as part of our health and safety management.

Footage from CCTV is stored securely on the server for 28 days then automatically deleted.

Footage is available to view on the internal monitor at the cinema and can be viewed by all staff in the area of the monitor.

The footage may be shared with other agencies such as the Police, the Health and Safety Executive or our insurers in the event of claims.

Any requests to view footage must otherwise be made in writing to the General Manager.


Where you have consented to us using your Information for particular purposes as set out in this Privacy Policy (for example asking us to store your payment card details), you can withdraw your consent at any time. You can also ask us to stop sending you marketing communications by email at Where you ask us to stop marketing communications, please be aware it may take us a few days (but not longer than a month) to ensure our systems are updated.

If you want to find out what Information we hold about you or to have your information updated, removed or corrected, please email us at


What are cookies?

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. They are used to remember useful information, such as where you are in an order process. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small, often encrypted file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. Cookies can’t harm your computer.

Cookies last for different lengths of time depending on what they are used for.

How cookies are used

Session cookies are temporary cookies and are only stored until you leave the website or when you close your web browser.

Persistent cookies last for a fixed period of time, defined within the cookie, and allow the website to recognise the device again when the user returns to that website on that device.

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:







Allows the site to keep track of your visit and allows passing of data to the booking system. It expires at the end of a session.




CookieCuttr is a script that informs users that the site uses cookies. After the user presses 'Accept Cookies,' this cookie is set to stop the banner from appearing until expiry.
Expires 1 year after the first set.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Managing Cookies

Most browsers allow you to refuse to accept cookies, and you are able to delete cookies already stored on your computer.

Blocking or deleting cookies will have a negative impact on the usability of our website and you may not be able to access all of the features.

Google Analytics

We use Google Analytics to collect information about how visitors use our website. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they have visited.

_utma (persistent cookie, lasts for two years)

_utmb (session cookie)

_utmc (session cookie)

_utmz (persistent cookie, lasts for six months) 

These are all first-party cookies. No data or personal information is held.